A Moment in Time.
Candid photographs, critical moments—this is what we seek to capture in our photography at Arkansas Children's.
Our models are real patients with real experiences that shape their lives and these moments.
I have the privilege of directing our photography initiatives, which try to encapsulate the spirit of our pediatric healthcare system.
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Photo: T.A.I.L.S. Program Photo Shoot
HI, I'M ERIN
not your typical content
All work showcased in my portfolio reflects projects I directly shaped—either through art direction, self-production or conceptualization. Each piece represents my hands-on approach, from initial vision to execution, ensuring a cohesive, creative voice and meticulous attention to detail across all marketing channels.
More to the Story.
Each video and editorial blog brings the audience into the subject's journey - their story about perseverance in the face of adversity, a personal calling or edge-of-medicine care. They are honest looks inside some of the most harrowing places our families have been.
As creative director, I oversee the production of these dynamic visual stories that highlight Arkansas Children's impactful work. From conceptualization to the final cut, I ensure our video content is not only engaging but also emotionally connective, reflecting the dedication and compassion of our staff.
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Photo: "I'm all in"
Campaigns
In project-based roles, I lead cross-functional teams to bring complex projects to life. I manage everything from campaign launches to special events, ensuring each project aligns with our organizational goals and delivers a significant impact. My strategic oversight ensures precision, creativity and a focus on our core mission.
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View the web experience here: archildrens.org/outcomes
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