Atypical Erin

a little about me

Hi, I’m Erin, a healthcare marketing director with a passion for simplifying the complex and making meaningful connections. My career is built on bridging the gap between corporate strategy and authentic storytelling, with a focus on mental health advocacy and creating content that resonates.

With years of experience leading teams, crafting compelling campaigns, and navigating the challenges of a dynamic workplace, I’ve learned how to balance the art of creativity with the science of strategy. Whether it’s shaping a brand’s identity or breaking down barriers in corporate spaces, I’m all about finding innovative ways to make an impact.

When I’m not immersed in marketing plans or brainstorming big ideas, you’ll find me with a latte in hand, championing conversations around workplace wellness or exploring the many ways creativity can thrive in even the most structured environments.

Erin under her weighted blanket Erin under her weighted blanket	Erin sniffing a bouquet of flowers Life is a bouquet, sniff it.	Erin with the sun hitting her face Trip to Springfield, MO
Erin holding a Minnie mug of coffee Disney is my happy place.	Erin making a silly face Selfie!	Erin in exuma Exuma is one of the most gorgeous places I’ve visited.

How can I support a friend who is struggling with mental health issues?

Supporting a friend with mental health issues involves being a good listener, offering empathy, and encouraging them to seek professional help. It's important to be patient and non-judgmental, and to provide a safe space for them to express their feelings.
What makes Seint makeup different from other brands?

Seint makeup stands out due to its innovative paint-by-numbers approach, which simplifies the makeup application process. The products are designed to be user-friendly and cater to all skin types and tones, making beauty routines more accessible and enjoyable.
What inspired you to start Atypical Erin?

Atypical Erin was inspired by my personal experiences with mental health and my desire to create a space where individuals can feel seen and understood. I wanted to blend humor with honesty to resonate with those navigating similar challenges.
What topics do you cover in your blog?

My blog covers a range of topics including mental health, content creation, marketing insights, and Seint makeup tutorials. I aim to provide valuable insights and a welcoming space for all, empowering and educating my readers.