top of page

Atypical Erin

a little about me

Hi, I’m Erin, a healthcare marketing director with a passion for simplifying the complex and making meaningful connections. My career is built on bridging the gap between corporate strategy and authentic storytelling, with a focus on mental health advocacy and creating content that resonates.

​

With years of experience leading teams, crafting compelling campaigns, and navigating the challenges of a dynamic workplace, I’ve learned how to balance the art of creativity with the science of strategy. Whether it’s shaping a brand’s identity or breaking down barriers in corporate spaces, I’m all about finding innovative ways to make an impact.

 

When I’m not immersed in marketing plans or brainstorming big ideas, you’ll find me with a latte in hand, championing conversations around workplace wellness or exploring the many ways creativity can thrive in even the most structured environments.

  • Why do FAQs matter?
    FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
  • Where can I add my FAQs?
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
  • How do I edit or remove the 'Frequently Asked Questions' title?
    You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
  • Can I insert an image, video, or GIF in my FAQ?
    Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.
  • How can I support a friend who is struggling with mental health issues?
    Supporting a friend with mental health issues involves being a good listener, offering empathy, and encouraging them to seek professional help. It's important to be patient and non-judgmental, and to provide a safe space for them to express their feelings.
  • What makes Seint makeup different from other brands?
    Seint makeup stands out due to its innovative paint-by-numbers approach, which simplifies the makeup application process. The products are designed to be user-friendly and cater to all skin types and tones, making beauty routines more accessible and enjoyable.
  • What inspired you to start Atypical Erin?
    Atypical Erin was inspired by my personal experiences with mental health and my desire to create a space where individuals can feel seen and understood. I wanted to blend humor with honesty to resonate with those navigating similar challenges.
  • What topics do you cover in your blog?
    My blog covers a range of topics including mental health, content creation, marketing insights, and Seint makeup tutorials. I aim to provide valuable insights and a welcoming space for all, empowering and educating my readers.

Empty Seint Palette

Endless Possibilities

As someone who juggles a busy career and family, I never had the time—or patience—for complicated makeup routines. When I discovered Seint, everything changed. A single palette, a paint-by-numbers approach, and a system that made sense. No overwhelming bag of products, just quick, easy makeup I could apply in ten minutes at my desk.

​

Seint has become my go-to for mornings when I need to look polished without overthinking it. It’s more than makeup; it’s a tool that empowers me to step into my day with confidence. I love sharing it with others who, like me, value simplicity and effectiveness in their routines.

​

Through my journey, I’ve learned that even small tools can make a big impact—whether it’s a streamlined makeup routine or a fresh perspective on navigating corporate spaces. My goal is to help others discover those tools and embrace the beauty of their own unique paths.

DFDC83E2-B377-4C6A-A962-CC0E742D7EFF.jpeg

newsletter

Sign up today and receive atypical content right to your inbox.

Email

Connect

  • Youtube
  • TikTok
  • Pinterest
  • Facebook
  • Instagram
bottom of page